creative strategist & ops leader

Currently based in Brooklyn with roots in Egypt and Miami, I bring a global perspective to everything I do. My work lives at the intersection of culture, equity, and imagination — shaped by my training in digital media and sociology.

I believe in thoughtful design, clear communication, and the power of storytelling to shift culture. My favorite projects blend structure and soul — whether it’s writing a sharp campaign brief, rethinking creative workflows, or building narratives that move people.

I’m drawn to work that educates, heals, uplifts, and disrupts — especially in service of communities often overlooked by traditional systems.

Specialties:

• Campaign Strategy & Brief Writing

• Creative Operations & Workflow Design

• Brand Messaging & Narrative Development

• Fractional Creative Team Support