Project Highlights

To tell the story of Oscar’s HMO and virtual care products across diverse member communities, I led the production of a multi-part video campaign. I partnered with our Product Marketing team to align messaging that supported the scriptwriting of the English and Spanish videos. Overseeing every detail from setting up a casting call for our provider network to shoot planning to post, the final videos earned high praise from stakeholders and strengthened our brand’s accessibility and reach.

Oscar’s creative team was juggling too many manual edits across high-volume asset variants. I led the automation of document and template workflows, streamlining production without compromising brand quality. The result was a faster, more scalable system that increased team velocity, improved QA outcomes, and gave our creatives time to focus on higher-impact work.

When tasked with organizing a 50-person photoshoot for Oscar’s executive leadership, I owned the production end-to-end — from vendor sourcing and scheduling to shot lists and on-site logistics. With minimal margin for error and multiple VIPs on-site, I managed complexity with care and clarity. The shoot delivered polished, brand-aligned assets that elevated our executive presence and earned internal kudos.

Our CRM campaigns needed faster turnaround without sacrificing brand fidelity. I co-developed a robust toolkit of creative templates, messaging guides, and intake processes that empowered our Product Marketers to launch campaigns with greater autonomy. This reduced campaign development time, increased creative consistency, and deepened trust between Brand, Product Marketing, and CRM teams.